I can't stand those people that don't like something just because it is popular. Why waste all that energy hating on something that another man has done. Seems so unproductive to me. That is what is happening to the so called Conscious MC; they hate being good business people because it is popular with the so called street rappers. They all can go to hell for all I care; have something real to offer the people or moveout the way.
Rick Ross compares himself to Big Meech because he wants to have the street cred. Rick Ross is actively trying to start a movement. Then we have the so called Conscious rappers, like MF Doom, that talk about being real artist, who does not give a fuck about connecting with his fans. MF Doom is reportedly sending out on of his boys in a metal mask preteding to be him just to cash a check. Conscious rappers just want to stay underground and not connect with their fans; I say let them stay their and I won't let them blame the Illuminati for their poor business decisions.
Read the article tell me if you disagree with the editors position.
The Decline Of The Conscious MC: Can It Be Stopped?
“This is the way of an artista purging, a catharsisthe emerging of a marketa genre on my own…”
- “Water Walker” by Djezuz Djonez (http://www.youtube.com/watch?v=LBXSIan1l8o)
As many AllHipHop.com readers know I have been promising to write about what I have loosely described as the death or demise of the conscious MC. Last week, I received the final bit of inspiration I needed to pull the trigger – a thoughtful email from a regular and very careful reader who always makes great points, challenging me. Here is what I received in reaction to “Movement Music: From Coke Rap To Community Development” (http://allhiphop.com/stories/editorial/archive/2010/07/27/22311557.aspx) from “V W”:
“Do you really believe that some artists i.e. Rick Ross are truly thinking on that level of intellect? Are they really trying to start a movement? Or is it just a marketing tactic to sell more records and ringtones? You can say I am “profiling” but Ross just doesn’t come across as that type. If Jay Electronica or Lupe did a track like “B.M.F.” I’d be more inclined to think so. Even his “Free Mason” track with Jay-Z didn’t sit well with me. I’m waiting on an article about that (wink wink).”
Here is my response to “VW” which is a great place to start my critique of what is wrong with the current corps of ‘conscious MCs’:
“I believe your e-mail indirectly frames the challenge quite well - the balance between an artist’s personal intellect and a marketing strategy. ‘Movement’ potentially is a catch-all for both.
A street artist doesn’t have to have intellect to accept a righteous movement. And a conscious artist doesn’t necessarily understand how to market a righteous movement.
I wonder why the street artist is held to a standard of EFFECTIVENESS that the conscious artist is not.”
This is the first of five reasons why the American-based conscious MC of today continues to be irrelevant, while continuing to long for the golden era – (loosely identified as 1986-1992).
http://tinyurl.com/2brjr22
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